1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
2. To be effective in business, you will need credibility for yourself and your business. Getting published in your niche market will establish you as an specialist, making a fundamental point of differentiation.
3. Publishers often advertise each new issue of an e-zine on their home page, therefore you have more potential exposure if your content is good enough.
4. Potential subscribers may want to read the back issues before making a decision. If the e-zine publisher archives your article it will get even more exposure.
5. Article marketing is effectively free advertising. This frees up your budget for other types of paid advertising, possibly even in e-zines which didn't run your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at events. This is a great way to multiply your income.
7. You could allow e-zine publishers to publish your content in their free e-books. Since people give them away, your advertising could multiply all over the internet.
8. You will get your content seen all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their subscribers to syndicate your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. Reciprical publishing. By publishing someones content in your own e-zine in exchange for publishing one of yours, you can almost guarantee publication of your content. A win/win.
Ben Beattie is Freelance Writer, Photojournalist and Entrepreneur. As the editor of
seekeroftruth.info his diverse experience and unique skillset enable him to cut to the core of an issue, seeing more than most. To find out more, visit
Bens Blog.
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